Headset tracks more than 1,000 cannabis brands. Each listing includes states the brands are located in, a sales figure ($1m+, for example) and the current trend (growth, neutral, decline).
Since last month several companies dropped off the list and new ones have been added
Here are the current Top 15 Celebrity Cannabis Brands:
1. Cookies
AZ, BC, CA, CO, IL, MA, MD, MI, MO, NV, NY ON, OR, WA; $5m+, decline; last month #1
Co-founed by Bay Area rapper Berner in 2012.
Quote: "Cookies' venture into the New York market presents a mixed bag of outcomes... and highlights potential challenges or strategic decisions in expanding its market footprint."
2. Caviar Gold
AZ, CA, MI, SK; $1m+, neutral; last month #6
The exclusive manufacturer and distributor of rapper Ice Cube's Fryday Kush as well as Snoogans from Jay and Silent Bob.
Quote: "Notably, in Arizona, the brand has seen a significant presence in the Pre-Roll category, maintaining a steady ranking within the top 20 from November 2023 through February 2024, with slight fluctuations."
3. 22Red
AZ, $1m+, strong growth; last month #2
Founded by System of a Down bassist Shavo Odadjian in 2018.
Quote: "The late entry into the Nevada market rankings could be seen as a slow start, but the brand has made significant strides in a short period."
4. Garcia Hand Picked
MA, MD, MI, OR; $1m+, decline; last month #3
Conceived to honor the spirit of Grateful Dead co-founder Jerry Garcia and launched in California in 2020 in partnership with Holistic Industries.
Quote: "Looking at Maryland, Garcia Hand Picked's performance showcased more stability and stronger positions in the rankings, particularly in the Flower and Edible categories. "
5. Willie's Reserve
AZ, CA, CO, MO, NV, OH; $100k+, neutral; last month #4
Founded by the legendary musician and advocate Willie Nelson in Colorado in 2015.
Quote: "in Missouri, Willie's Reserve has shown significant strength in the Flower and Pre-Roll categories, with rankings improving or maintaining strong positions. This suggests a solid foothold in Missouri's market, particularly with Flower sales."
6. Tyson 2.0
AZ, CA, IL, MD, MI, MO, NV, NY, OH, WA; $1m+, decline; last month #5
Named for former heavyweight champ Mike Tyson, the brand was founded in 2021 in partnership with CarmaHold Co.
Quote: "Notably, in New York, Tyson 2.0's flower category saw a remarkable improvement, moving from not being in the top 20 in November 2023 to ranking 11th by February 2024, a testament to the brand's growing popularity and market penetration in that state."
7. EVIDENCE
CA, $500k+, growth; last month #8
Based in Coalinga, CA, the company, owned by Dan, Casey and Kelly Dalton as well as Damian Marley, repurposed a prison into a cultivation facility.
Quote: "EVIDENCE Pre-Rolls climbed from the 21st to the 16th position, showcasing a positive trajectory in market ranking and an impressive increase in sales from 552,918 in November to 776,689 by February."
8. 93 Boyz
IL, $1m+, decline; last month #7
Chicago's pioneering Black-owned cannabis brand was founded by rapper Vic Mensa in 2022.
Quote: "In the Flower category, the brand started strong in September 2023 with a rank of 13 but slipped to 20 in October and further to 21 in November, indicating they were not in the top 20 brands for that month. However, they managed to recover slightly in December, moving back up to rank 19."
9. Khalifa Kush
AZ, MA, MD, NV, OR; $500k+, strong growth; last month #9
Famously associated with renowned rapper Wiz Khalifa, the brand was founded in 2015 in California..
Quote: "in Massachusetts, the brand's Flower category saw a significant sales jump from November 2023 to February 2024, suggesting an effective market penetration and consumer acceptance."
10. Cheech & Chong's
AZ, CO, NV, $100k+, strong growth; lasat month #12
Comedy duo Cheech Marin and Tommy Chong founded the brand in 2020.
Quote: "The mixed performance across categories and states highlights the brand's strengths in specific areas, such as Pre-Rolls in Nevada, while also pointing to potential areas for growth and improvement, especially in markets like Colorado and within the Vapor Pens category."
11. Dr. Greenthumb's
AZ, CA, $500k+, strong growth; last month unranked
Founded by Cypress Hill's B-Real, they have a number of stores in California and have recently moved into Arizona.
Quote: "While specific details on Dr. Greenthumb's performance across other states or provinces are not provided, the information from Arizona alone offers valuable insights into the brand's market dynamics. The remarkable leap from not being in the top 20 to securing the 12th rank within a few months is a testament to the brand's effective strategies and consumer acceptance."
12. Dr. Norm's
CA, $100k+, decline; last month #11
Founded in 2017 by the sibling duo Jeff Koz and Roberta Wilson in Los Angeles, Dr. Norm's is a premier cannabis edibles brand. Jeff Koz's brother is saxophonist Dave Koz.
Quote: "Dr. Norm's has maintained a consistent presence in the edibles category, showcasing resilience and a steady consumer base."
13. TICAL
CO, MO, NY, $100k+, neutral; last month unranked
Launched in 2020 as a socially-conscious celebrity brand by Wu-Tang Clan's Method Man in 2020, TICAL recently moved into New York, where Meth hails from.
Quote: "Fluctuations highlight the competitive nature of New York's cannabis market and suggest areas where TICAL may need to bolster its strategies to improve its standing and consumer appeal."
14. Happy Eddie
MD, $100k+, strong growth; last month unranked
This relatively new celeb brand founded by The Real Housewives of Potomac cast members Eddie and Wendy Osefo is based in Maryland.
Quote: "While the significant leap in the Pre-Roll category rankings demonstrates Happy Eddie's potential to capture and expand its market share, the fluctuation in rankings, especially the drop in the Flower category, underscores the competitive nature of the cannabis industry in Maryland."
15. Viola
AB, CO, NV, ON, OR, SK; $100k+, decline; last month #13
Founded by former NBA star Al Harrington in Colorado in 2011.
Quote: "Viola made an impressive leap in the Concentrates category, moving from the 26th spot in November 2023 to 5th by February 2024, with sales skyrocketing to 29,210 in the same period. This significant improvement highlights Viola's growing dominance in Saskatchewan's concentrates market."
From February
10. CANN Social Tonics
AZ, BC, CA, IL, MA, NV, NY, ON, SK; $500k+, decline
Founded by Jake Bullock and Luke Anderson in 2018, the Calfornia brand has a number of celebrity supporters including Gwyneth Paltrow and Rosario Dawson.
Quote: "In the beverage category, CANN Social Tonics has maintained a strong and consistent performance in the California market, holding the third rank from September to December 2023."
14. Belushi's Farm
IL, MA, NV; $100k+. growth
Founded in Southern Oregon in 2015 by comic actor Jim Beluhsi (John's younger brother), it's know best for their Blues Brothers brand.
Quote: "In the Illinois market, Belushi's Farm has seen a steady improvement in its rankings for both the Flower and Pre-Roll categories... Contrastingly, in the Massachusetts and Nevada markets, the performance of Belushi's Farm shows a mixed bag."
15. Primitiv
MI, $100m+, decline
Co-founded by former Detroit Lions, Calvin Johnson and Rob Sims, in Michigan in 2012. Johnson is member of the Pro Football Hall of Fame.
Quote: "In the Edibles category, the brand has seen a consistent but gradual drop in its ranking from September to December 2023."
More Celeb Brand Links
• Tical and Tyson 2.0 Arrive in New York
• Latest Launch: Travis Barker's Barker Cannabis Co.
