Grammy Winners Lil Kim and Pitbull Step Into Celebrity Cannabis Branding Arena

October 27, 2021

Lil Kim (left, image via AP) and Pitbull (right) - both have new cannabis brands.

Each week brings new players to the burgeoning cannabis industry. Here are the latest celebs to announce brands:

• Lil Kim Partners with Superbad

Grammy-winning rapper Lil Kim made her announcement at MJBizCon last week - that she was aligning with California cultivator Superbad Inc. to create an Aphrodisiac flower brand.

"I’m from New York, born and raised in Brooklyn," she told Forbes. "I live in New Jersey, where weed is already legal. It works for me. It really works."

Kim added: "I've been working on this for two and a half to three years. This is something that didn't just come overnight. It's something I've always wanted to do."

• Pitbull Teams Up with Columbia Care

Pitbull's N2P product line — Pitbull’s N2P product line

One of the largest MSOs, Columbia Care, and Grammy winner Pitbull have launched N2P, a CBD product line that includes gummies, tinctures, salves and lip balms.

Columbia Care dispensaries in Delaware, Maryland and New York will stock the products as will The Green Solution dispensaries in Colorado.

Pitbull stated: “N2P is an all-natural, high-quality product directed at the therapeutic benefits of CBD. It’s designed to help customers stay focused, positive and feeling their best. It’s our goal to change the perception about the health and wellness benefits of CBD products. We look forward to sharing N2P with fans around the world.”