Hoodie Analytics tracks more than 9,000 cannabis brands. The Top 15 list below is based on sales figures for celebrity cannabis brands. The chart includes states the brands are located in and a general sales figure. These numbers are from August 2024.
The biggest moves this month are Cheech & Chong's (from #8 to #3), Belushi's Farm (from #9 to #5) and Tical Official (from #15 to #10).
Here are the current Top 15 Celebrity Cannabis Brands:
1. Khalifa Kush
AZ, CA, DC, FL, MA, MD, MI, UT ~ $3m; last month #3
Famously associated with renowned rapper Wiz Khalifa, the brand was founded in 2015 in California. KK is affiliated with Trulieve in Florida.
2. Garcia Hand Picked
MA, MD, OR, PA ~ $2.5m; last month #4
Conceived to honor the spirit of Grateful Dead co-founder Jerry Garcia and launched in California in 2020 in partnership with Holistic Industries.
3. Cheech & Chong's Cannabis Co.
AZ, MA, NM, NV ~ $1.5m-$2m; last month #8
Comedy duo Cheech Marin and Tommy Chong founded the brand in 2020. It includes Cheech's Stash and Tommy Chong's Cannabis.
4. Tyson 2.0
AZ, CA, IL, MD, MI, MO, NV, NY, OH, WA ~ $1m-$2m; last month #5
Named for former heavyweight champ Mike Tyson, the brand was founded in 2021 in partnership with CarmaHold Co.
5. Belushi's Farm
AZ, IL, MA, MA, MD, ME, MI, MO, MS, NM, NV, NY, OR, PA ~ $1.4m; last month #9
Founded in Southern Oregon in 2015 by comic actor Jim Beluhsi (John's younger brother), it's know best for their Blues Brothers brand.
6. Caviar Gold
AZ, CA, MI, SK ~ $1m-$1.5m; last month #6
The exclusive manufacturer and distributor of rapper Ice Cube's Fryday Kush as well as Snoogans from Jay and Silent Bob.
7. Willie's Reserve
AZ, CO, MI, MO, MS, NM, NV, OH, OK, RI. SD, WA ~ $1.2m; last month #7
Founded by the legendary musician and advocate Willie Nelson in Colorado in 2015.
8. 93 Boyz
IL ~ $1m; last month #11
Chicago's pioneering Black-owned cannabis brand was founded by rapper Vic Mensa in 2022.
9. 22Red
AZ, NV ~ $500k-800k; last month #9
Founded by System of a Down bassist Shavo Odadjian in 2018.
10. TICAL
AR, CA, CO, FL, IL. MA, MI, MO, NV, NM. NY, OR, RI ~$500k-$900k; last month #15
Launched in 2020 as a socially-conscious celebrity brand by Wu-Tang Clan's Method Man in 2020, TICAL recently moved into New York, where Meth hails from.
11. EVIDENCE
CA ~ $400k-$600k; last month did not rank
Based in Coalinga, CA, the company, owned by Dan, Casey and Kelly Dalton as well as Damian Marley, repurposed a prison into a cultivation facility.
12. Dr. Norm's
CA ~ $400k-$600k; last month #13
Founded in 2017 by the sibling duo Jeff Koz and Roberta Wilson in Los Angeles, Dr. Norm's is a premier cannabis edibles brand. Jeff Koz's brother is saxophonist Dave Koz.
13. CANN Social Tonics
AZ, BC, CA, IL, MA, NV, NY, ON, SK ~ $600k-$800k; last month #12
Founded by Jake Bullock and Luke Anderson in 2018, the Calfornia brand has a number of celebrity supporters including Gwyneth Paltrow and Rosario Dawson.
14. Dr. Greenthumb's
AZ ~ $350k-$550k; last month did not rank
Founded by Cypress Hill's B-Real, they have a number of stores in California and have recently moved into Arizona.
15. Primitiv
MI ~ $300k-$500k; last month did not rank
Co-founded by former Detroit Lions, Calvin Johnson and Rob Sims, in Michigan in 2012. Johnson is member of the Pro Football Hall of Fame
Bubbling Under
B NOBLE
AZ, CT, FL, IL. ME. MD. MA, NV, NJ, NY, ND, OH. PA, UT ~ $300k-$400k
Cannabis prisoner Bernard Noble and Fab 5 Freddy met while he was directing the documentary Grass Is Greener for Netflix. They then teamed up to found B NOBLE, whose products (prerolls and flower) are grown a distrubuted by Curaleaf. Ten percent of products sales is donated to non-profits like the Last Prisoner Project.
Highsman
AZ, CA, IL MI, NV, NM, OH, WA, ~ $300k-$400k
Founded by NFL star Ricky Williams, the product line is broken down into three football-themed categories: Pre-Game, Halftime and Post-Game. Williams had his career upended by the NFL due to numerous THC-related suspensions and a self-impozsed hiatus.
Happy Eddie
MD ~ $250k-$350k
This brand was founded by The Real Housewives of Potomac cast members Eddie and Wendy Osefo, who are based in Maryland.
Viola
AB, CO, NV, ON, OR, SK ~ $200k-$300k
Founded by former NBA star Al Harrington and Dan Pettigrew in Colorado in 2011, Viola has branched out to other states. They also have the retail arm, Village Brands.
Presented by Hoodie Analytics
Hoodie Analytics covers all states, tracking over 9,000 brands, and brings a CPG solution to the cannabis industry for the first time. Leading brands, financial analysts and operators trust Hoodie as a result of their unparalleled data granularity and technology platform.
More Celebrity Brand Links
