The Top 15 list below is for celebrity cannabis brands in 2024 compiled by Hoodie Analytics. The chart includes general sales figures and the states the brands are located in.
Here are the Top 15 Celebrity Cannabis Brands of 2024:
1. Khalifa Kush
Famously associated with renowned rapper Wiz Khalifa, the brand was founded in 2015 in California. KK is affiliated with Trulieve in Florida.
Sales: $40-50 million
States: AZ, CA, DC, FL, MA, MD, MI, PA, UT
2. Garcia Hand Picked
Conceived to honor the spirit of Grateful Dead co-founder Jerry Garcia and launched in California in 2020 in partnership with Holistic Industries.
Sales: $28-32 million
States: MA, MD, OR, PA
3. Tyson 2.0
Named for former heavyweight champ Mike Tyson, the brand was founded in 2021 in partnership with CarmaHold Co.
Sales: $19-$23 million
States: AZ, CA, IL, MD, MI, MO, NV, NY, OH, WA
4. Cheech & Chong's Cannabis Co.
Stoner comedy icons Cheech Marin and Tommy Chong founded the brand in 2020. It includes Cheech's Stash and Tommy Chong's Cannabis. They also have six retail stores in three states (MA, ME, NM) under the name Cheech & Chong's Dispensoria.
Sales: $17-$21 million
States: AZ, MA, ME, NM, NV
5. Caviar Gold
The exclusive manufacturer and distributor of rapper Ice Cube's Fryday Kush as well as Snoogans from Jay and Silent Bob.
Sales: $15-$18 million
States: AZ, CA, MI, SK
6. Willie's Reserve
Founded by the legendary musician and advocate Willie Nelson in Colorado in 2015.
Sales: $13-$17 million
States: AZ, CO, MI, MO, MS, NM, NV, OH, OK, RI. SD, WA
7. Belushi's Farm
Founded in Southern Oregon in 2015 by comic actor Jim Beluhsi (John's younger brother), it's know best for the Blues Brothers brand.
Sales: $13-$15 million
States: AZ, IL, MA, MA, MD, ME, MI, MO, MS, NM, NV, NY, OR, PA
8. 22Red
Founded by System of a Down bassist Shavo Odadjian in 2018.
Sales: $10-13 million
States: AZ
9. 93 Boyz
Chicago's pioneering Black-owned cannabis brand was founded by rapper Vic Mensa in 2022.
Sales: $9-12 million
States: IL
10. TICAL
Founded in 2020 as a socially-conscious celebrity brand by Wu-Tang Clan's Method Man in 2020.
Sales: $8-10 million
States: AR, CA, CO, FL, IL. MA, MI, MO, NV, NM. NY, OR, RI
11. Dr. Norm's
Founded in 2017 by Norm Koz's siblings Jeff Koz and Roberta Wilson in Los Angeles, it's a premier cannabis edibles brand. Jeff Koz's brother is saxophonist Dave Koz.
Sales: $6-8 million
States: CA
12. EVIDENCE
Based in Coalinga, CA, the company, founded by Dan, Casey and Kelly Dalton as well as Damian Marley, repurposed a prison into a cultivation facility.
Sales: $5-6 million
States: CA
13. CANN Social Tonics
Founded by Jake Bullock and Luke Anderson in 2018, the Calfornia brand has a number of celebrity supporters including Gwyneth Paltrow and Rosario Dawson.
Sales: $5-6 million
States: AZ, BC, CA, IL, MA, NV, NY, ON, SK
14. Dr. Greenthumb's
Founded by Cypress Hill's B-Real, they have a number of Greenthumb's stores (seven in CA, one in MI). Dr. Greenthumb's products are sold in Arizona.
Sales: $5-6 million
States: AZ
15. B NOBLE
Cannabis prisoner Bernard Noble and Fab 5 Freddy met while he was directing the documentary Grass Is Greener for Netflix. They founded B NOBLE, whose products (prerolls and flower) are grown and distributed by Curaleaf.
Sales: $5-6 million
States: AZ, CT, FL, IL. ME. MD. MA, NV, NJ, NY, ND, OH. PA, UT
Bottom 5
16. Viola
Founded by former NBA star Al Harrington and Dan Pettigrew in Colorado in 2011, Viola has branched out to other states. Their first dispensary, Village, opened in NJ in 2024.
Sales: $5-6 million
States: AB, CO, NJ, NV, ON, OR, SK
17. Primitiv
Co-founded by former Detroit Lions, Calvin Johnson and Rob Sims, in Michigan in 2012. Johnson is member of the Pro Football Hall of Fame.
Sales: $4-5 million
States: MI
18. Highsman
Founded by NFL star Ricky Williams, whose NFL career was upended by numerous THC-related suspensions and a self-imposed hiatus.
Sales: $4-5 million
States: AZ, CA, IL MI, NV, NM, OH, WA
19. Happy Eddie
This Maryland brand was founded by The Real Housewives of Potomac cast members Eddie and Wendy Osefo.
Sales: $2-4 million
States: MD
20. Death Row Cannabis
Snoop Dogg's latest cannabis brand is named for the label he originally recorded for. Snoop opened retail stores in CA and the Netherlands in 2024.
Sales: $2-3 million
States: MI, NM
Presented by Hoodie Analytics
Hoodie Analytics covers all states, tracking over 9,000 brands, and brings a CPG solution to the cannabis industry for the first time. Leading brands, financial analysts and operators trust Hoodie as a result of their unparalleled data granularity and technology platform.
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