The State of New South Wales in Australia is under fire for its series of "Stoner Sloth" anti-drug ads, depicting a sloth as a human who's unable to complete basic tasks like passing a salt shaker at a dinner table with its huge claws.
Created by Saatchi & Saatchi for the NSW Department of Premier and Cabinet and NSW Health, even NSW Premier Mike Baird joked about the ads in several tweets: "Not sure where NSW Gov's ad guys found Chewbacca siblings, but those videos are…Quite something" and "I've been assured no sloths were harmed during the making of those #StonerSloth ads."
The three spots take place at the dinner table, in a classroom and at a party. In each situation, "Stoner Sloth" moans and groans awkwardly as everyone else rolls their eyes. They end with the tagline, "You're Worse on Weed."
Parody videos are lighting up YouTube…
