Disgraced and convicted, Insys Pharmaceuticals used this video to encourage doctors to prescribe their fentanyl spray Subsys. Five Insys executives, including founder and former CEO John Kapoor, were found guilty of a racketeering conspiracy on May 2 after a 10-week trial in Boston federal court. The video was shown by the prosecution as an example of Insys' wanton efforts to lure customers to its addictive opioid product.
Two male rappers open the video with the chorus:
I love titration, yet it's not a problem
I got new patients and I got a lot of them
In the first verse, they rap:
2015 let me begin
Insys Therapeuticals, that's our name
We're raising the bar and changing the game
What we built here can't be debated
While the competitors are just making noise
We're making history because we're great by choice
Then the Subys character - a spray device - appears:
I'm the baddest, I was created in a lab
My delivery is giving me 38% of the industry
I'm built to last y'all
Can't get rid of me, not even be sick of me
This ain't no fight at all
If you're trying to ball
I'll substitute you like you was Xylitol
Insys contributed $500,000 to help defeat Prop 205, the marijuana legalization initiative in Arizona, in 2016. Insys is based in Chandler, AZ. Kapoor and the four others are facing 20-year sentences.